For bike shops · Zero commission, always
Your stock, in front of riders who want it.
A flat monthly fee for your listings. We never take a commission, never process the payment, and never sell your customer to anyone else. Enquiries land in your inbox and the sale is yours.
Launch condition
The marketplace opens once ten founding shops are verified and live. Not before. We’re aiming for late 2026.
One of ten founding spots taken — nine still open. This website is live today — what switches on with the ten is the marketplace itself: search, listings and enquiries going to your inbox.
Why list with us
Built for independents,
not for us.
Every other channel takes a cut, owns your customer, or buries you under a national chain. This one does none of that.
Keep every dollar
Zero commission on every sale, forever. You pay a flat monthly fee and nothing else — no per-listing charges, no success fees, no surprises at the end of the month.
No private sellers to compete with
Every seller here is a verified shop with an ABN and a shopfront. You're not bidding against someone flogging a stolen frame from a car park.
The customer stays yours
Enquiries go straight to your inbox with the rider's name and the bike they want. We don't broker the lead, resell it, or sit in the middle of the conversation.
How it works
Four steps to live.
Most shops are set up and listing within a week of being verified.
Apply
Tell us your shop name and ABN. Takes two minutes and costs nothing.
Get verified
We check your ABN against the ABR and confirm you trade from a physical store.
Load your stock
Sync your POS or upload a spreadsheet. On Pro and Elite we help you do it.
Take enquiries
Riders find your bikes and email you directly. You close the sale your way.
Pricing
Simple. Flat.
No hidden fees.
Pay once a month. Keep every dollar from every sale. Cancel whenever you like. Prices exclude GST, which your shop claims straight back.
Running more than one location?
A group with five stores shouldn't pay the same as one. Central inventory, every location on the map, and one account manager who knows your business.
Pay yearly and get 12 months for the price of 10 — Starter $1,490, Pro $3,490, Elite $4,990 a year, all + GST.
Need a push on one bike? Extra featured listings are $15 for 14 days on any plan.
Comparison
How we stack up.
What listing the same bike costs you on each channel.
| Cycling Market | General marketplaces | Big retail platforms | |
|---|---|---|---|
| Commission on each sale | $0 | Varies | 5–15% |
| You keep the customer | Yes | Sometimes | No |
| Competing with private sellers | Never | Constantly | No |
| Competing with national chains | Never | Yes | Yes |
| Enquiries direct to your inbox | Yes | Yes | Through the platform |
| Listing limits | Unlimited on Pro | Per-listing fees | Varies |
| Audience is cyclists only | Yes | No | No |
Who’s behind it
Built by someone
who races.
Cycling Market isn’t a tech company that picked an industry off a list. It’s built by a bike racer who has spent his life on the other side of your counter.
Nate Hadden
Nate grew up in Bendigo and started racing BMX at seven years old. Track and road followed, and by his second year as an under-19 he was racing kermesses in Belgium and a full club season in Italy — taking the win at the Trofeo Sant’Egidio and earning a place at the Australian national team’s European camp.
He races in Europe today for Team Brennan, a UCI Continental team, after seasons with ARA Skip Capital and the St George Continental team and racing across Europe and Asia in between. At the 2025 Australian championships he finished 6th in the under-23 road race and 7th in the time trial.
Which means he has bought bikes, broken bikes, and had them put back together at six o’clock the night before a race — by independent shops, in towns all over the country. That is the whole reason this exists. Every shop on Cycling Market is the kind of shop that got him to the start line.
Apply
Be one of the first ten.
Free until we launch, then everything in Pro for $79 a month for your first year. No card needed today, and no obligation if you change your mind.
Apply as a founding shop
Five details and we'll be in touch within a day. We'll ask for your ABN when we verify you — nothing else right now.
Already spoken to us, or happy to do it all now? Fill in the full registration →
Questions
Straight answers.
What's the founder offer exactly?
The marketplace does not go live until ten founding shops are signed and verified — we are aiming for late 2026, but the ten come first. The first 10 shops to apply pay nothing until the marketplace actually opens — however long that takes. From launch you pay $79 a month for your first 12 months and keep everything in the Pro plan, which is normally $349. That's $3,240 off your first year, on top of everything before launch at no charge. After the 12 months you move to standard Pro pricing, and we'll give you plenty of notice. No credit card needed today. If we don't reach 10 shops, no charge and no obligation.
What are featured bike credits?
A credit lifts one bike higher in relevant search results for 14 days and gives it a Featured badge. Pro includes 5 a month and Elite includes 20. You choose which bikes to spend them on — handy for shifting last season's stock. Extra credits are $15 each on any plan.
Do you take a cut of my sales?
Never. You pay a flat monthly subscription and keep one hundred per cent of every sale. We don't process payments, so there's nothing for us to take a percentage of.
Do I need to sign a contract?
No long-term contracts. Every plan is month-to-month, or pay for a year up front and get 12 months for the price of 10. Either way you can cancel any time. Founder shops keep the $79 Pro rate for their full 12 months as long as they stay subscribed — cancel and the offer goes with it.
How do enquiries reach me?
Straight to your email — the rider's name, contact details, and which bike they're asking about. You reply directly. We never see the conversation and we never resell the lead.
Can any bike shop join?
You need an active Australian ABN, a physical shopfront, and independent ownership — no national chains. Single stores and small local groups are both welcome.
Which POS systems do you sync with?
We're building integrations with the systems Australian bike shops actually use, starting with Lightspeed and Vend. On Pro we help you set it up; on Elite we manage the whole integration and fix it if the feed breaks. If you're not on a supported system, a spreadsheet upload works fine.